Something Went Wrong Please Try to Create the App Again Giphy

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Facebook buys Giphy for $400 meg, will integrate information technology with Instagram

On Friday, Facebook announced that information technology bought picture platform Giphy. Yahoo Finance's Dan Roberts shares the latest details.

Video Transcript

ADAM SHAPIRO: Welcome back to "On the Move." Facebook confirmed in a web log postal service that they're buying Giphy. But, Dan Roberts, volition Facebook ruin Giphy?

DAN ROBERTS: I believe that down the route, that is a very legitimate fright. Aye, Adam. My starting time reaction to the news was, well, goodbye, Giphy. Now Facebook, in the blog post, is happy to say, you know, the indicate of ownership this company-- and by the way, the price is reportedly for $400 meg-- is to integrate information technology with Instagram and other apps.

And Facebook also saying, don't worry. You know, other platforms that plug in to Giphy's API will however be able to practice so. And then platforms similar Twitter, Slack, Reddit-- which all rely on Giphy. So of course, Facebook is saying that for now, but I retrieve at that place's a tough track tape of companies selling to Facebook and eventually being lost in the shuffle. I think Oculus VR is probably the best example.

And there'southward a great book that I reviewed last twelvemonth on "Yahoo Finance" called "The History of Everything" that is about the Oculus auction to Facebook. Man, Facebook quashed a lot of the innovation there. But the jury's out. Simply I wouldn't arraign people whose get-go reaction is, mm, Giphy is not going to expect similar the Giphy I know and love in half dozen months to a year.

ADAM SHAPIRO: Dan Roberts, a lot of the states use Giphy right here at "Yahoo Finance." Thank y'all.

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Source: https://finance.yahoo.com/video/facebook-acquires-animated-picture-platform-163230624.html

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